IHSA Unveils New Brand Identity
Fairfield, Conn. Feb. 12, 2018 - The Intercollegiate Horse Shows Association (IHSA) is proud to announce the launch of their modern new logo to represent the brand. The new logo will unify the entire organization under one image.
In 1967, the IHSA was launched with just two colleges competing in hunter seat equitation. The organization was praised for its innovative competition format and quickly caught on. In 1979, the Western divisions premiered at the IHSA National Championships.
The IHSA has grown and evolved over the last 50 years. The original logo, portraying a horse jumping a split-rail fence, was created when the organization was in its infancy. A separate Western logo, depicting a reining slide was created after the Western divisions were added. Though encased in a similar circular format with the same color scheme as the original, the artwork was of a different style than the original. The IHSA leadership was challenged to combine the images in a compact form.
The new logo is a departure from the detailed realism of the original and reflects a new modern approach that is representational and borderless to convey the dynamism and spirit of the IHSA.
"Proud as we are of our rich history, it was time for a change," said Bob Cacchione, IHSA founder and executive director. "With the increase in communications and the significance of social media, it is really important to have one image that represents the organization. We are excited to move forward with our new look."
The IHSA was founded in 1967 by Robert Cacchione while he attended Fairleigh Dickinson University in Teaneck, New Jersey. The organization was established so that any full-time college student could participate in equestrian competition regardless of economic status, gender or riding level and offers Hunter Seat and Western competition at eight levels from Walk-Trot through Open divisions for both male and female college athletes. The IHSA emphasizes learning and sportsmanship and fosters teamwork. The organization has grown to include 400 member teams and 10,000 members encompassing 39 Regions, 8 Zones and 45 states and Canada. College or university teams, individuals, alumni and coaches may become members.
For more information go to IHSAinc.com or contact media@IHSAinc.com